This yearly observatory – report and dataset provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2019.
- Markets covered: Internet access and usage, search, social, mobile, video, e-commerce, communication, cloud, digital (music and books) and online gaming
- The above markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB
- 4 regions and 15 countries covered: World, EU28, EU5, APAC; Brazil, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Switzerland, Turkey, UK, USA
- The total telco services market is also provided as a means of comparison with the OTT services market
Case studies of the principal Internet players (Amazon, Apple, Facebook, Google and Microsoft), including their acquisition and platform strategies are looked into, whilst also looking at other major players and trends to emerge, such sharing economy players (Airbnb/Uber) and impacts on regulation, and a look at players’ financials. A detailed analysis of the dynamics of each OTT market is provided, including the key players, competition levels and IDATE’s perspectives and outlook.
Database structure
Geographic coverage
Europe: France, Germany, Italy, Spain, Russia, Switzerland, Turkey, United Kingdom
Americas: United States, Brazil
Asia/Pacific: China, Japan, South Korea, India
Africa/Middle-East: South Africa
Indicators by country
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Access indicators
- Internet subscribers (millions)
- Internet density
- Fixed Internet users (millions)
- Fixed Internet penetration
- Mobile subscribers (millions)
- Mobile density
- Mobile Internet users (millions)
- Mobile Internet penetration
Online advertising revenues
- Annual growth rate
- Display revenues (million EUR)
- Of which RTB revenues (million EUR)
- Search revenues (million EUR)
- Other online advertising revenues (million EUR)
Social Networks
- Total social networks revenues (million EUR)
- Social networks paid revenues (million EUR)
- Social networks advertising revenues (million EUR)
Mobile
- Total mobile revenues (million EUR)
- Paid mobile application revenues (million EUR)
- Mobile advertising revenues (million EUR)
OTT on demand video
- Total OTT on demand video revenues (million EUR)
- OTT video paid revenues (million EUR)
- OTT video advertising revenues (million EUR)
OTT communication
- OTT communication revenues (million EUR)
Cloud
- Cloud revenues (million EUR)
E-commerce
E-commerce revenues (million EUR)
- Of which M-commerce revenues (million EUR)
- Share of M-commerce
Online gaming
- Online gaming revenues (million EUR)
Population
Table of Contents
1. Executive summary
1.1. World OTT services market to surpass 550 billion EUR in 2019
1.2. Cloud dominates the paid OTT market, RTB growing in display advertising
1.3. Whilst some OTT markets see total dominance, others see fierce competition
1.4. Total OTT service market gaining on telco service revenue
1.1. World OTT services market to surpass 550 billion EUR in 2019
1.2. Cloud dominates the paid OTT market, RTB growing in display advertising
1.3. Whilst some OTT markets see total dominance, others see fierce competition
1.4. Total OTT service market gaining on telco service revenue
2. Methodology
2.1. List of indicators by country
2.2. Sources
2.1. List of indicators by country
2.2. Sources
3. Key Internet trends and players
3.1. The diversification of major OTTs; different assets, same goals
3.2. Becoming increasingly difficult to remain active on one sole service domain
3.3. Acquisitions a common method used by Internet giants to diversify
3.4. Large differences in Internet services per-user revenues for the Internet giants
3.5. Facebook stand out leader for revenue generation through mobile services
3.6. Despite revenue growth, some OTTs post negative net income
3.7. Top sharing economy startups being valued among top Internet companies
3.8. Rise of economy sharing sites also attracting regulatory attention
3.9. OTT revenues mainly from fixed medium, but increasingly from WiFi too
3.10. OTT services increasingly diversifying into IoT (Internet of Things)
3.11. Google: King of search also the king of advertising
3.12. Google: The strategy is to be everywhere, mainly Google branded
3.13. Facebook: Strengthening in mobile ads, as declared in IPO
3.14. Facebook: The strategy is maintain dominance in all communication types
3.15. Amazon: Taking cash flow (reinvestment) over net income
3.16. Amazon: The strategy is to diversify into Amazon branded contents
3.17. Apple: Mobile device sales dominate revenues, digital content accounts for 5-6%
3.18. Apple: Hardware sales the core strategy, strengthening music in 2014/15
3.19. Microsoft: Phone and Surface products integral part of strategy
3.20. Microsoft/ Strategy attempting to increase relevance in digital revenues
3.1. The diversification of major OTTs; different assets, same goals
3.2. Becoming increasingly difficult to remain active on one sole service domain
3.3. Acquisitions a common method used by Internet giants to diversify
3.4. Large differences in Internet services per-user revenues for the Internet giants
3.5. Facebook stand out leader for revenue generation through mobile services
3.6. Despite revenue growth, some OTTs post negative net income
3.7. Top sharing economy startups being valued among top Internet companies
3.8. Rise of economy sharing sites also attracting regulatory attention
3.9. OTT revenues mainly from fixed medium, but increasingly from WiFi too
3.10. OTT services increasingly diversifying into IoT (Internet of Things)
3.11. Google: King of search also the king of advertising
3.12. Google: The strategy is to be everywhere, mainly Google branded
3.13. Facebook: Strengthening in mobile ads, as declared in IPO
3.14. Facebook: The strategy is maintain dominance in all communication types
3.15. Amazon: Taking cash flow (reinvestment) over net income
3.16. Amazon: The strategy is to diversify into Amazon branded contents
3.17. Apple: Mobile device sales dominate revenues, digital content accounts for 5-6%
3.18. Apple: Hardware sales the core strategy, strengthening music in 2014/15
3.19. Microsoft: Phone and Surface products integral part of strategy
3.20. Microsoft/ Strategy attempting to increase relevance in digital revenues
4. Online search
4.1. Online search will maintain steady growth and lead advertising revenues
4.2. Google global leader, with other regional leaders in some markets
4.1. Online search will maintain steady growth and lead advertising revenues
4.2. Google global leader, with other regional leaders in some markets
5. Cloud
5.1. Cloud to continue its impressive growth, and is the main OTT revenue drivers
5.2. Both personal and enterprise cloud markets are competitive
5.3. Telcos can expect solid enterprise cloud revenue growth up to 2019
5.1. Cloud to continue its impressive growth, and is the main OTT revenue drivers
5.2. Both personal and enterprise cloud markets are competitive
5.3. Telcos can expect solid enterprise cloud revenue growth up to 2019
6. Communication
6.1. Communication services will grow but revenue generation is moderate
6.2. Communication becoming an integral part of a platform
6.3. Today sees various strategic positionings by the telcos in answer to OTTs
6.1. Communication services will grow but revenue generation is moderate
6.2. Communication becoming an integral part of a platform
6.3. Today sees various strategic positionings by the telcos in answer to OTTs
7. E-commerce
7.1. E-Commerce will continue to grow aided by the growth in m-commerce
7.2. Localisation particularly important in eCommerce
7.3. Telcos' focus is on carrier billing and in-store payment for mobile payment
7.1. E-Commerce will continue to grow aided by the growth in m-commerce
7.2. Localisation particularly important in eCommerce
7.3. Telcos' focus is on carrier billing and in-store payment for mobile payment
8. Social networks
8.1. Social Networks will continue to see diversified models depending on region
8.2. Facebook reigns supreme, with some local variants
8.1. Social Networks will continue to see diversified models depending on region
8.2. Facebook reigns supreme, with some local variants
9. OTT video
9.1. 9.1. OTT Video to continue its US-lead growth
9.2. YouTube (Google) is the standout leader for video contents
9.3. Paid video contents see big names fighting for the lead
9.4. Telcos are also diversifying into the OTT video market
9.1. 9.1. OTT Video to continue its US-lead growth
9.2. YouTube (Google) is the standout leader for video contents
9.3. Paid video contents see big names fighting for the lead
9.4. Telcos are also diversifying into the OTT video market
10. Paid mobile applications
10.1. Paid mobile applications dominated by APAC revenue generation
10.2. Free and in-app models dominate the popular apps
10.1. Paid mobile applications dominated by APAC revenue generation
10.2. Free and in-app models dominate the popular apps
11. Online advertising
11.1. Online advertising to grow pushed by the US and extension into mobile
11.2. Google dominates overall but Facebook has caught up in mobile ads
11.1. Online advertising to grow pushed by the US and extension into mobile
11.2. Google dominates overall but Facebook has caught up in mobile ads
12. RTB
12.1. RTB continued to lead the growth in the advertising sector
Order a Copy of This Report 12.1. RTB continued to lead the growth in the advertising sector